While not an artist, designer nor a marketer I believe that a bit of visual identification is important. So today I woke up and made this logo for the co-op initiative. The co-op is meant to help European companies and organizations migrate away from cloud platforms from USA. What do you think about this design?

Credits:

  • oxytocin@lemmy.world
    3·
    17 hours ago

    I think it’s great, however the star seems to push the cloud parts further away from each other and that may not be the message the brand is trying to communicate. I think it’s, until improved, a great first draft and placeholder to give the project a ‘face’.

    Edit: and the circles in ‘co-op’ would look great, if they were all the same! I mean the ones that are in the lettering

    • Tad Lispy@lemm.eeOP
      1·
      17 hours ago

      Thanks! Interesting take about pushing the parts away. I didn’t consider it. I guess this reading demonstrates the ambiguity of cloud. The tech of course can be (and often is) very useful. But at the moment cloud, mostly controlled by untrustworthy entities, seems more like a risk then a promise. So I saw it more as the European star breaking through cloud, like the sun often does, leading to better weather ahead. It also leads to a deeper question - are we more “anti American cloud” or “pro European cloud”. We will have to decide together. But you are right this design might evoke negative feelings of disconnectedness. Food for thought.