While not an artist, designer nor a marketer I believe that a bit of visual identification is important. So today I woke up and made this logo for the co-op initiative. The co-op is meant to help European companies and organizations migrate away from cloud platforms from USA. What do you think about this design?

Credits:

  • drunkosaurus@lemmy.dbzer0.comEnglish
    5·
    17 hours ago

    It’s a good idea and I appreciate the effort. But I’m sure there is a non-negligible amount of people, myself included, who see that shape and think “Red Star - Russia”.

    • Tad Lispy@lemm.eeOP
      1·
      17 hours ago

      I don’t know. There’s a lot of brands that use a five pointed star. Have you seen the Heineken logo? Also many political entities, notably the European Union.

      • SleafordMod@feddit.ukEnglish
        3·
        16 hours ago

        Fair point. I think a single star in the context of a co-operative business could make people think of the communist/socialist star symbol though.

        Perhaps if the single star in the logo was replaced with a ring of stars, like the EU flag, then it might look more explicitly European.

        Maybe I’m wrong but that’s just what I thought.

        • Tad Lispy@lemm.eeOP
          1·
          16 hours ago

          Feelings are never wrong and I’m happy to read your feedback. The co-op is meant to be workers controlled and owned, so I think socialist connotation is not off. One of the early versions was like this:

          Version of the logo with 12 stars behind the cloud. Cloud has a black outline. The word "co-op" is inside the cloud, in black letters.

          I think it looks less professional but that might be subjective. Also, I’m not a real artist, so maybe someone can come up with a better thing. The big issue though is that it doesn’t scale well. We need a logo that can be used as e.g. a browser favicon without much modifications. With the current version it’s easy if we just remove the letters and center the shapes. Like this:

          A 32x32 version of the blue logo

          I just exported it from Inkscape with low DPI, so it looks a bit blurry. Probably the sharpness could be improved, but I don’t want to invest more effort before I get some feedback on the general design. The point is, that this simple design can be presented as a tiny icon and still be recognized.

          • SleafordMod@feddit.ukEnglish
            2·
            13 hours ago

            That makes sense. I guess if you want the star to be explicitly European then it could be a yellow star on a blue cloud, on a white background. Whatever you think works well really. I just thought I’d point out the socialist star thing since that other poster said they were reminded of Russia.

            • Tad Lispy@lemm.eeOP
              1·
              13 hours ago

              I appreciate your input. As a side note, I don’t think Russia (nor USSR) was ever socialist, but let’s not get into politics here 😉