Thankfully Jonathan was able to take it to an independent repair shop for a $75 CAD adhesive fix (and battery replacement?) despite Apple’s restrictions against them.
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The watch is made in a highly automated environment with super cheap labor. The repair is done by somebody earning a multitude of that labor. Not condoning this in the slightest, but I can understand the economics behind it.
The economics behind it is that if they can make you buy a new one, they make more money than if you repair it.
Boycott Apple. Like they got you, they’ve tricked you into using whatever hardware of theirs you own…but that doesn’t mean you have to buy Apple next time.