"So the feedback loops I was talking about in 1999 when I was saying, ‘This is like advertising, but imagine an advertisement that could iterate based on how you respond.’ What happens then? I was saying, ‘You’re going to get more extreme versions of yourself.’ Which is where we ended up.”

Somehow reminds me of when Rome took over Egypt for a while. But eventually, a new shiny toy comes along, and the old one sits in a corner. So it goes.