I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
All the companies are gonna merge over the next decade or so, leaving a handful of megacorporations to lord over our cyberpunk dystopia. It’s just easier if all their logos already look the same.
![You know what, fuck you [un-Jags uar icon]](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}
All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
All the companies are gonna merge over the next decade or so, leaving a handful of megacorporations to lord over our cyberpunk dystopia. It’s just easier if all their logos already look the same.