I’ve always hated how alcohol commercials play up like a cool beer is the best thing in the world, or a glass of whiskey is what will put hair on your chest. It’s a disgusting narrative that ruins people’s lives.
On social media, there’s a huge variety of it. People posting how they were sober on NYE. Folks sharing before/after as they’ve gone cold turkey. I see people share tips of what type of mocktails to get at bars, and alternatives to having a fun night over getting drunk.
I appreciate that.
And this is not bashing alcohol. Moderation in everything.
I hate that mocktails are as expensive if not more expensive than literal alcoholic drinks despite having no expensive alcohol in them.
I’ve seen mocktail “shots” that cost more than an actual shot. It’s basically a ginger shot (not even a fresh one) with extra shit in it. Not worth the $12
Their lack of alchol is specifically makes them cost more. Flavorants can’t be watered down as much as alchohol can. So the only way to get similar profit margins is to charge more.