

“You don’t need a formal conspriacy when their interests converge.” “It’s a big club, and you’re not in it”
- George Carlin
That being said, very likely that - like Xitter - they intentionally amplify activity that benefits their interests. We know for a fact that Reddit was founded on astroturf.
The same company manufacturing eyeglasses and providing vision insurance isn’t “start to finish” manufacturing.