Author: KANIS LEUNG Associated Press, VINCENT THIAN Associated Press, TIAN MACLEOD JI Associated Press, ABC News
Published on: 15/03/2025 | 02:13:03
AI Summary:
Mixue Group has become the world’s largest F & B chain by number of outlets. The Chinese beverage giant is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea drinks. About 40,000 of those are in China by December. India and Vietnam account for roughly two-thirds, while there are relatively more Chinese brands in Singapore and Malaysia. Nearly all of Mixue’s stores are franchises that the company supplies with ingredients for drinks like Creamy Mango Boba, Mango Oats Jasmine Tea and Coconut Jelly Milk Tea. Other market stars include Haidilao, Fish With You sauerkraut fish restaurants and well-known beverage brands such as Luckin Coffee, Heytea and Chagee. Chinese sauerkraut fish chain Fish With You vice president Liu Liujun spotted opportunity in Southeast Asia’s large ethnic Chinese population. The brand’s $235,000 investment in one of its Malaysian outlets paid off in just nine months, with lines out the door almost daily. Associated Press journalists Eileen Ng and Syawalludin Zain in Kuala Lumpur, Edna Tarigan and Andi Jatmiko in Jakarta, Indonesia. Hau Dinh and Aniruddha Ghosal in Hanoi, Vietnam, also contributed to this report.
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