AND the readings with male celebrities have predominantly bigger traffic. Which means that an audience for such a thing is predominantly female.
Also, personal readings are more about money for men and love for women, not all. I kind of always wanted to know what is in a wallet for me next week, not really phased with all that love and romance. That I always considered a bit sleezy, because if it is about your love interest or partner, why not just go and ask them first hand, right?