Why publishers are preparing to federate their sites
digiday.com
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

  • QualifiedKitten@lemmy.worldEnglish
    5·
    1 month ago

    Any idea how things might be handled when things get crossposted? Will replies on the crossposted threads also become comments on their sites? Or only replies to the original post?