Most free web sites pay for their upkeep with ads. It has been an unwritten agreement since forever (or at least as long as there have been ads on the web) that if you consume the content, you pay the creator by looking at the ads on their site.
Consuming the content without looking at the ads is like shoplifting because you don’t like the way a store’s checkout counter works and/or the fact that they want money from you at all.
Ads are a hostile takeover of my time. No one is entitled to my time.
Ads are code, executed on my device. No one is entitled to running code on any of my devices.
New mantra unlocked