The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.
Ironically I thought AI would be used by smaller teams or even single users like me to brainstorm or get new ideas, but it us being shamelesslu used by croporations who could afford to pay a full team of artists and still gain a lot of money, while indipendent artists and creators just refuse to use it up to that extent.