Tupperware was a pioneer of ‘multi-level marketing’ and enjoyed decades of success. Its demise offers important lessons for marketers in an age of new ‘side hustles’.
Plastic on its own is not evil. The problem is single-use plastic. Tupperware lasts decades - I’ve got a few containers that mum bought 40+ years ago. Hard to imagine that she was younger than I am when she bought these containers, and they outlasted her.
No argument that we have a plastic problem as a society; but I don’t really see Tupperware itself as a part of that problem.
Time to move to glass instead of plastic pollution
Plastic on its own is not evil. The problem is single-use plastic. Tupperware lasts decades - I’ve got a few containers that mum bought 40+ years ago. Hard to imagine that she was younger than I am when she bought these containers, and they outlasted her.
No argument that we have a plastic problem as a society; but I don’t really see Tupperware itself as a part of that problem.