With Apple it’s just sunk cost fallacy / Stockholm syndrome. Maybe you like apple products, that’s fine. But when you’re later confronted with almost £1000 for a monitor stand the mind needs to choose between i) I’m a mug and these people have clearly taken advantage of me or ii) no, this is a superior product, I’m a superior consumer, those poor chumps just can’t see it.

There isn’t really an in-between.