I quit a few months after those came out in my province, and it was a bit of a shock the first time I saw them; but then like most things, they just became stripes on the butt. I probably wasn’t their target audience though.

While they didn’t make me quit, (I had already decided on my “quit date”), I will say the extra graphic warning pictures were pretty damm effective for starting that conversation with self. I had to take a sharpie to a few packs.

LeBron LeJames would never smoke LaCigarete!