Today I went to burger king for the first time in years. It was even worse than I remembered it. (had the vegetarian option, don’t know if it’s as bad with the meat burgers) Additionally it’s fucking expensive and not as quick as it used to be. So my question is why do some people go there regulary?
Because when its good, its so fucking good. They spend literal millions developing their menu to give you a dropkick to the balls of dopamine. FAT! SALT! MSG! HIGH FRUCTOSE CORN SYRUP! REPEAT!
But that requires the stars to align. You need the buns and salad items to not be stale, the chips and meat for the burger to be hot and fresh, the burger to be assembled by someone giving half a fuck, the postmix machine to be set up correctly and give you the right mix, actually fizzy and ice cold. You rarely get the whole meal “just right” but when it is, that one perfect meal sticks in your brain like a catchy song and will carry you through the next half a dozen so-so feeds while you chase the dragon.
These days I only allow myself one trip to KFC a month and I go in and sit down in the restaurant because if something isnt right I go complain and ask for a remake because I spend 29 days a month counting every calorie and tracking every macro because you are not gonna fuck up my blowout meal.