It’s not confusing when you learn that it’s literally the most profitable tier for Netflix. They make more per user from ad-subsidized subscriptions than they do from the ad-free subs.
All they have to do is the dance of “how much can we charge for subs and how many ads can we show before people stop paying for this tier?”
I find the paid with ads tier so confusing. Kind of defeats the purpose of paying.
55% of new Netflix signups between Oct-Dec 2024 were for the ads tier though.
It’s not confusing when you learn that it’s literally the most profitable tier for Netflix. They make more per user from ad-subsidized subscriptions than they do from the ad-free subs.
All they have to do is the dance of “how much can we charge for subs and how many ads can we show before people stop paying for this tier?”