The idea is that generative AI will enable Samsung products to get a better understanding of how consumers use the products – for example, an oven recognizing what is being cooked in it or a fridge recognizing what ingredients are inside. This could allow appliances to understand users’ needs and respond accordingly.

“Understand users’ needs” being a euphemism for “spy on users’ habits and sell that info to advertisers.”

We’ve gone full circle: from having a manual for your new appliance, to having a LLM confidently make up some incorrect info about how to use your new appliance.

Many beekeepers want to lessen the chance of “swarming,” where the bees decide to move their hive somewhere else, by clipping the queen bee’s wings. So instead of protection money, it’s more like the bees got their kneecaps busted in after a visit from Big Tony.