Woolies and Coles: How can we compete if we’re not allowed to overcharge our customers?

Yes.

This George Carlin bit is relevant.

Where won’t that man hide?

Yeah, I’d like to see the results from the question : I have a gun pointed at your long time childhood friend and one pointed at this cow, now is this cow’s life worth the same as your friends life?

Nothing you need to worry about mate.