I think they should never be used.

  • dual_sport_dork@lemmy.world
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    3 months ago

    I deal with the fallout of this, or something closely related to it, frequently in my industry.

    Manufacturers think focus groups represent the needs and opinions of the general public. What they categorically fail to realize is what focus groups actually represent is in fact the types of people who attend focus groups.

    The kind of people who respond to surveys are the kinds of busybodies who respond to surveys. Not an actual vertical cross-section of the populace.

  • Paragone@lemmy.world
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    3 months ago

    Shoddy use of them is normal, that is true.

    Don’t toss-out the baby, with the bath water, tho, eh?

    Training people in critical-thinking, & having quality standards for doing surveys, would help our world more, than would removing a method of discovery.

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