Apple’s new “Switch” television ad campaign, featuring people who didn’t quite know what to do with a Windows based PC that moved to that Mac platform, will continue into the summer season. In order to find actors similarly dense and ignorant to the ones featured in the first batch of commercials, Apple will be holding a Lack of Talent contest. Campaign producer Ted Zielchman commented, “All of the actors we were getting from the talent agencies were too intelligent, and these are people who are usually rejected based on lack of intelligence, so we are faced with a unique problem. I believe though, based on the applicants for the contest so far, we have some likely candidates. Some were unable to even spell their name and had that ‘not so bright look on their face’ - consistent with the first batch of actors we used. The first batch were easy to find, we visited the local district Mac Club. After that we simply had a hard time finding anyone willing to admit being an Apple user.”