After multiple reports stated that Caitlin Clark was nearing an eight-figure agreement with Nike, the numbers are finally out. Clark is set to land an eight-year deal worth up to $28 million, per NBA Central and The Wall Street Journal. The Indiana Fever rookie’s history with the sportswear giant dates back to her decorated days with Iowa women’s basketball.

Back in 2022, Clark agreed to an NIL deal with Nike while playing for the Hawkeyes. It would be one of her many NIL agreements — others of which were with Gatorade and State Farm. When Clark broke the NCAA women’s all-time scoring record in February, Nike showed support for their superstar by putting out a tribute with a quote that read, “You break it, you own it.”

While Clark was expected to sign with Nike in the aftermath of her draft selection, it didn’t come with obstacles on the company’s part. Many other well-known brands were also interested in this year’s number-one overall pick. Among those who wanted to sign the 6-foot guard were Adidas and Under Armour. The sweepstakes would eventually end with Nike on top, as seen in how Clark is guaranteed $3.5 million a year despite not playing her first WNBA game yet.

  • Jackcooper@lemmy.world
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    2 个月前

    This explains why she isn’t going to the big 3 for 5 million. She’s worth more to Nike in the WNBA.

    She is going to likewise make the WNBA a LOT of money.

    • LovstuhagenOPM
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      2 个月前

      I agree - her super star status will really help grow the WNBA.

      I am also hoping that Angel Reese will really take off, and with these two rookies stealing headlines, more people get interested in their local teams, follow their franchise players, etc. Reese is a great candidate for this because she’s got attitude and flare and already has been branded.

      I think it’s happening… And, hopefully, there will be some women in the NCAA that attain the proper attention and generate a story around them that continues this trend going forward.

      Maybe by 2030 the WNBA will really be an established brand.