The marketing is “get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as ‘content’.” Looks like it worked perfectly.
Yeah but I still don’t want to buy it lol
It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.
Quick without cheating by looking at the image, what does the product logo look like?
If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.
So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.
Reality could be that this works in about 10% of cases in 30% of people. Still a measurable positive. Still causing negative ads and meaningless ads everywhere.
Looks like AI crap to me
What’s so confusing? Is it the hand holding the laptop, the foot holding up the monitor, the face down cupboard? I’m sure there’s more.
It’s not the cupboard, it’s the whole world that’s on its side, look at the clouds lmao
Everything is sideways at HP, this is normal
Well I wasn’t expecting it to go deeper but…
Why is the person with the monitor and laptop glued to their limbs upsidedown?
The hand and foot are in green screen material so I think someone was supposed to photoshop them out?
Then the background is rotated 90°…
They’re just leaning really hard into the “Escapism” theme.
The question is why is the theme escapism?
I see your confusion. The ad copy gives you the impression that it is selling the display, but what I really want is that amazing AI-enabled hover-mouse that doesn’t need to be on a table to be used.
Said like somebody who doesn’t know that using two keyboards allows you to hack twice as fast. Same logic here.
What that gotta do with someone’s foot holding up the monitor and clouds on the ground though?? 🤔
Floating mouse, apparently it still works.
This confusing nonsense is why our firm shifted the entire marketing budget to hypnotoad endorsements.
All glory to the hypno toad!
