I have never seen this before. Usually once I click my preferences the screen just goes away. What’s the difference between those websites and this one?
I would suspect this is an intentional dark pattern. They’re probably hoping most people will get tired of waiting and click cancel, which sets it back to the default of allowing all cookies.
That’s it imo. “a few minutes” to process is silly. That cancel button is huge too.
Well that’s disturbing but not surprising
Well, optimistically I’d say shitty web stuff, in the current climate I postulate also a little time-out for you to properly hit cancel out of frustration.
Data is so valuable to companies. I’m pretty sure this is just a way to get people to rage quit/hit cancel.
That being said, it might not be Rold Gold’s fault. They might just contract out for this service. I swear I’ve seen that processing pop up before and I don’t think I’ve been to Rold Gold’s website, which makes me think it’s a service from a third party
I suspect it completes almost instantly if you agree to it tho ?
Usually, your consent is a simple yes/no flag, no and saving that in a cookie is enough.
I have seen this “processing” before. My assumption was that it sets cookies on third parties websites instead of only the one you visit. The basis for that assumption being that some ad network and tracker websites have/offer “opt out cookies”.
I haven’t checked whether that’s actually the case.
There is no other reasonably valid explanation for it. Setting a few cookies doesn’t take that much time. It would then be either intentionally slow and lying to you, or has horrendous unacceptable implementation (which could be seen as unlikely given how obviously customer facing it is).
Notice the prominent cancel button? Is 100% designed to waste your time.
It’s to let you know you should install an extension on your browser that adds a small “block this site” button to your search results
Use this and you won’t see it.
Excluding any dark pattern shenanigans from Frito Lay, the probable answer is that IT systems for large companies are a massive iceberg/rats nest.
The website you see is probably half a dozen different systems wearing a trenchcoat - the news section is probably a different piece of software to the “our products” section and a different piece again to the “contact us”. It’s not inconceivable that this site might be pulling data from 4 different backends and pushing analytics and behaviour data to 10 different systems run by 4 different companies and actually genuinely have to spend a few seconds querying different places to figure out if you’ve opted out anywhere
I’ve seen a website process literally over a thousand third-party cookies before, so maybe this one also just has that many to churn through
Yeah, but you can do this in the background without blocking the whole page. In fact you have to go to extra lengths to make it “block” the whole page. Maybe it’s just some css that sets the cursor to the “loading” image, and then ignores mouse clicks for a while, giving the illusion of doing lots of work…
