Three things happen during baking that change the flavor of a cookie.
Maillard reaction, caramelization, and the melting of fats. There are more, but those are the three we’re going to talk about.
The maillard reaction takes raw flour and turns it brown. It absorbs some of the sugar in the process, and creates a more complex, nutty flavor. Caramelization also browns some of the sugar, giving it a smoky, bitter flavor. They also give the cookie a firm or crispy texture.
You also melt any fats, like butter, that are in the dough. Melted butter separates and spreads throughout the cookie.
There’s also often an egg that helps build structure for the baked dough, and sometimes baking soda for fluffiness.
This means uncooked dough is sweeter than a baked cookie. It has a soft, dense, and moist texture that disappears when fully baked. It’s butter and sugar held together with flour and egg, and it’s delicious.
I often prefer slightly undercooked baked goods.
Same, its like a cookie dough flavored cookie
Yay, food science!
flour and grease smear
Salty, sweet, greasy flour and egg mush. Mmmmm
calorie-dense nutrient paste
Same reason people love raw cookie dough. They just like the taste.
It’s a ridiculous business model.
I mean, it clearly works if a lot of businesses do it.
You’re a ridiculous business model.
Your mums a
rediculousbusiness modelThat’s not fair at all, his mom’s a savvy small business owner who does absolute numbers on OnlyFans. Have you turned your hobby into a career? Didn’t think so.
I don’t even sell flowers!
Based on what measure?
Millions of dollars in yearly profit by the food industry that makes and sell raw cookie flavors disagree with your business acumen.
Except for the fact that it makes a bunch of money you mean?
We’ve been baking some cakes and cookies like that in the Netherlands for decades.
Not if you make it yourself. Saves baking time, cost of purchasing store-bought cookie dough, and cost of electricity.
Plus, it tastes better, because it doesn’t have to have weird shelf stabilizers.
You have your preference, I have mine. An underdone cookie is gooey and melty but still brown around the edges, best of both worlds.
I hate crumble cookies as well. Weak unsatisfying texture, and way too sweet before they even add all that syrup shit. Also they’re too big, I take like one bite and the sweetness is already unbearable.
Thank you. That’s the most insulting part. It’s a mediocre cookie at best.
I don’t order these and I can’t talk shit about them at home cuz I trying to be a better partner, so I do what normal people do and go vent on the internets.
I apologize to those who I have upset.
Personally I think the most insulting part is the price.
They make them big to try to justify it, but its still a bullshit high profit margin food.
I think people just like them because they are very fresh. Most places just sell you some cookie in a box made a couple weeks ago in a factory somewhere by robots so it is marginally better than that in theory.
Not to mention the fact that a single cookie is nearly half your daily caloric needs
That’s basically every cookie
I’m of the opinion that Crumble is only successful due to marketing and viral advertising from insta models. Just to double down on what you stated already: Their cookies are shitty, crumby, over sweet garbage that tastes like something out of the bargain bin at Dollar General. Actually, no. I’ve had delicious cookies from Dollar General. Bargain bin at Walmart bakery.
I’ve had delicious cookies from Dollar General. Bargain bin at Walmart bakery.
At least you pointed out your tastes at the end 😂
The point was that Crumbl is shit, not the socio-economic choices I make when eating cookies.
Agreed, I will take my mom’s homemade plain oatmeal cookies over these any day
Give it to me raw
What’s cookies, precious?
Bite the cookie, Im going in dry!
This is a trend? Then why all of the sudden can’t I find any cookies in my local grocery stores that aren’t hard as tits? This has been my cookie preference for my whole life!!
These look like Crumbl cookies which are sold in their own stores for ridiculous prices. One cookie can legitimately feed 4 people since they’re so rich (and delicious)
You’re fondling the wrong tits
There are no wrong tits, my friend.
You need some gingernuts.
This isn’t a tits pun.
Because I will eat fistfuls of raw cookie dough. Raw eggs are safe where I’m at anyways.
Mmmmmm… Borderline raw cookies.
Mmmmmm… Borderline raw.
When you say trend, is it only on TikTok?
Crumbl cookies shops are popping up everywhere. Lines around the block.
Ah, they’re not over here. That’s why I’ve never heard of it.
I wonder if this trend will catch on to not cooking anything else properly?
you can buy raw cookie dough thats meant to be eaten uncooked. and not some niche thing, its at all the big box grocery stores. its no stretch to imagine why a half-baked cookie might be a thing
First of all, that cookie looks absolutely baller. Secondly, damn you I’m going to get crumbl cookies now and fucking up my diet lol
Child labor is bad and all, but like… Children making cookies is whimsical and fun. It’s not like toiling in the mines (which they yearn for).
Actually mines are where all the fairy dust is gotten from :/
So the mines are more whimsical :/
You should apologize :/
I apologize to the mines (which the children yearn for) for implying they aren’t whimsical and fun.
My work here is done!
One thing to consider is that delivery and takeout are significantly more popular than they were 4 years ago. Some of these chains either anticipate or encourage you to heat your cookies just before you eat them and halfway cooking them gives the best results. A place just down the road from me encourages 1 minute on high in the air fryer or 3 in a toaster oven before eating
I suppose it’s so you can take them home and cook them the way you like them.
That looks so tasty
Brownies too, I am not a fan.
