The movie company partnered with Joya Studio to bring multi-sensory screenings exclusively to Alamo Drafthouse theaters nationwide. The immersive moviegoing experience will take place at advance screenings on Oct. 30, ahead of the film’s Nov. 8 release date in the U.S.
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The aroma will be activated at Alamo theaters via Joya Studio’s atomization technology, which employs cold-air diffusion to disperse scented molecules as fine, dry air without the use of heat, water or alcohol.
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Right up there with the old school gimmicks from the 50s and 60s.
they’re desperate for people to go to the movie theaters
Finally, Smell-o-vision. Truly the future is now.
