My favorite part:

Sure, Peahead was a talented tactician as a coach. But tactics don’t matter if your players are terrible. Hence, Peahead made himself into a crafty recruiter, because Wake Forest (which was still in the actual town of Wake Forest) didn’t stack up well against the other colleges nearby. The most famous story, which Peahead vowed was true, was about a guy who went on to be an NFL Hall-of-Famer. Bill George was an outstanding high school wrestler and football player from Pennsylvania, who had offers from a lot of big schools. In 1947, Peahead bought George a train ticket to Durham, picked him up, and drove him around a beautiful campus in his Cadillac. He showed him the football stadium. “Some day, you will play here,” he told George. George was sold.

There was one problem. Peahead showed him Duke’s campus and stadium, not Wake Forest’s. Peahead hadn’t lied, he said later. He just never specified what campus he was on.