Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
airbnb (from awful to meh)
Spotify (same)
Worse:
Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
Rimova (yet another fashion brand apparently afraid of being noticed
DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)
The rest just go from meh to slightly different meh 🤷
I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
All the companies are gonna merge over the next decade or so, leaving a handful of megacorporations to lord over our cyberpunk dystopia. It’s just easier if all their logos already look the same.
![You know what, fuck you [un-Jags uar icon]](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}
Some good discussion about this trend on HN:
https://news.ycombinator.com/item?id=32040506
Better:
Worse:
The rest just go from meh to slightly different meh 🤷
I liked the old aibnb one.
Microsoft went from “boring with a bit of attitude” to just plain boring
Spot on.
Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
Except eBay, that was always trash.
I wonder how much correlation there is between logo blandification and being owned by giant corporations.
All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
I think it has more to do with being readable on small screens, like mobile phones. It still doesn’t make sense to me to completely remove your logo and replace it with a sans serif name of your company like jaguar just did.
All the companies are gonna merge over the next decade or so, leaving a handful of megacorporations to lord over our cyberpunk dystopia. It’s just easier if all their logos already look the same.
Slightly misleading without showing the color, only slightly though
Spotify and EBay made the right choices here, the new logos are way better.
It is subjective, I like the old eBay logo more, but dislike the old Airbnb one.
Well, they certainly fin in better with all the others.