WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • Mark@lemmy.world
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    5 天前

    “We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…

  • Auth@lemmy.world
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    5 天前
    • provide free app at a loss

    • grow massive user base and market share

    • squeeze your userbase for every cent they’re worth

    Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

    • bonjour@mander.xyz
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      5 天前

      WhatsApp was not free and already had a massive user base before Facebook bought it.

      Hope this will turn people to alternatives.

    • Susurrus@lemm.ee
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      5 天前

      It’s not very easy to solve the issue of infinite growth in a world with finite resources. The fundamental issue is that it’s just not physically possible, but they keep trying. Either we continue this cycle and eventually destroy the planet irreversibly, or we acknowledge that maybe money isn’t everything, and that maybe [the vast majority of] people aren’t inherently egoitistical monsters, and we move on to different systems.

    • HiramFromTheChi@lemmy.world
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      4 天前

      WhatsApp was charging $1-$3 per year before Facebook’s acquisition. They had 600M+ users and a team of twelve people. It was beautiful while it lasted.

      Hopefully we can carry out the original mission with Signal.

    • hansolo@lemmy.today
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      5 天前

      Eastern Europe loves the app Viber that Rakuten bought, which has had ads for years.

      People LOVE a walled garden of their friends are there, too.

    • matlag@sh.itjust.works
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      4 天前

      It’s not just the funding, it’s the business overall. Public companies need to show growing revenues year to year, and worse: growing revenues with a minimum yield. A product can grow by attracting more users up to a certain point. Then the only way to grow is by making more money out of the same users base. If the revenue is based on ads:

      • Extend the product so that the user’s engagement increases (channels/others kind).
      • Add paying features (freemium approach, that includes blue stars or whatever the hell you want it to look like…)
      • Serve them ads

      Freemium is not always working well and Meta never used it. They have no new great idea to extend the product without eating their other products users bases. So the only one left is more ads.

      Funding is not the issue, for-profit companies are. Non-profit is the way to go. Federation is even better as individuals/families/small organizations can run their own servers.-

      • Auth@lemmy.world
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        4 天前

        I dont think its for profit being the issue. Companies making a profit is fine. Its publicly traded companies giving bad incentives.

  • dsilverz@friendica.world
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    4 天前

    @MazonnaCara89 The country I live in (Brazil) overly uses and depends on WhatsApp. From government departments to businesses and transactional relations, all the way to social and family affairs, people is addicted to it, forcing other people (e.g. me) to either have a WhatsApp account or ending up far beyond mere social ostracism (beyond mere loneliness): effectively, the inability to buy, sell, rent or even resolve citizen matters with certain government/state departments (such as receiving medical appointment schedules from Brazilian’s public health system (Sistema Unico de Saude/SUS (Unified Health System) via their “postinhos”/“Unidades Basicas de Saude” (neighborhood public health centers)). They don’t even use the grand old phone calling and SMS anymore: even “calls”, when performed, are made by people/departments/businesses via Whatsapp VoIP functionality.

    That said, it’s worth mentioning that WhatsApp has been running ads for a long time: the “Channels” section lists seemingly random “channels”, many of which are businesses with “verified” “blue badges”. So it’s effectively advertisement disguised as veiled “recommendations” from Meta. It seems like it’ll just become worse (to the surprise of no one who understands what Meta is).

    I really want to leave WhatsApp, but I’m socially compelled to stay (it’s the only mainstream platform where I still have an account, against my will)… the raw, grotesque distillation from social compliance, worse than depicted in Derren Brown’s documentaries…

    • dsilverz@friendica.world
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      3 天前

      @MazonnaCara89 @Excrubulent I’m unable to reply your reply directly (for some reason, the Friendica instance I use can’t see the Lemmy instance you’re in; I’m suspecting it’s because Solarpunk instance uses Anubis CAPTCHA and Friendica could be operating in a different manner from how Lemmy operates hence triggering Anubis for a server-to-server communication, but I’m not sure).

      I’m replying through this reply to my reply.

      Facebook has had a strategy for a long time of monopolising the internet of countries that previously had very little internet. They essentially subsidise internet infrastructure and make that subsidy dependent on facebook being a central part of the network.

      Exactly. And many carrier operators over here (Tim, Claro, Vivo) offer “rate-less access” (i.e. won’t count as consumed bytes) to Facebook, WhatsApp, among other mainstream platforms (sometimes TikTok).
      Also, there are “Captive portals” (web-based Wi-Fi authentication for passwordless Wi-Fi networks) from many “free Wi-Fi hotspots” out there which uses “Facebook login” as a means of getting accessing to their “free Wi-Fi”. Facebook (and, by extension, Meta and its platforms) is deeply ingrained into Brazilian’s daily lives and I’m frequently told to “have a Facebook profile” for me, it’s deeply annoying.

      They obviously have found ways to inveigle themselves into key infrastructure in lots of places, even if they couldn’t build it in from the ground up.

      Exactly!

      @joel_feila:

      jesus that some dystopian shit

      Yeah… it’s a deeply boring dystopian world. The world has been indistinguishable from Cyberpunk.

    • Excrubulent@slrpnk.net
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      4 天前

      Facebook has had a strategy for a long time of monopolising the internet of countries that previously had very little internet. They essentially subsidise internet infrastructure and make that subsidy dependent on facebook being a central part of the network.

      So I’m not surprised to hear this. They obviously have found ways to inveigle themselves into key infrastructure in lots of places, even if they couldn’t build it in from the ground up.

    • lmuel@sopuli.xyz
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      4 天前

      Same in Germany.

      I do believe it’s better than using iMessage for example but it’s undoubtedly rubbish.

    • jabjoe@feddit.uk
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      4 天前

      Same here in UK. So many people think of it like email. A universal communication system. They can’t see the problem with it being a single, closed, for profit, provider. Now Meta feels people are locked in, they will be finding out. But they still won’t see the problem until it ratcheted to really bad. Like frogs in boiling water.

  • Kekzkrieger@feddit.org
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    5 天前

    If thats not a reason to switch to Signal what is.

    But people just suck it up anyway, they did when reddit gone to shit, they did when Amazon startes showing ads even tho when you were paying, they did when Netflix disallowed sharing and you had to pay extra.

    People just suck up whatever is thrown at them and are fucking stupid.

    We cant have nice things, because companies will greed and if users dont react and cancel the shit out of them they and others will continue to press more moneyjuice out of people.

    • PlutoniumAcid@lemmy.world
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      5 天前

      Sheep don’t know they are being slaughtered. We’re the digital 1% and we can’t make the sheep wake up.

    • dependencyinjection@discuss.tchncs.de
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      5 天前

      I don’t use either but my issue with Signal is none of my friends want another application to install and they are happy with WhatApp.

      Conversely, I’m happy not having a group chat app and will either text you or iMessage you. Don’t you dare ring me as I ain’t answering.

      • SaharaMaleikuhm@feddit.org
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        5 天前

        I just deleted WhatsApp one day and made the switch. Messaged all important contacts, that I will be available via Signal. Most of the few I care about went ahead and installed Signal. One is still dragging their feet and we communicate via SMS now xD

    • zewm@lemmy.world
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      5 天前

      I only use WhatsApp for work and none of my coworkers are switching off it. They have too much invested in it. Family specifically.

      • hraegsvelmir@ani.social
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        5 天前

        I had a similar situation at my previous two jobs, but I just told people I wasn’t installing WhatsApp, if they asked, and nothing ever came of it. If it’s that important, they could text me or use my work email.

    • Fluxxr@lemmy.dbzer0.com
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      5 天前

      How is signal insulated from the same fate? Isn’t it another free app that will eventually hit the enshitification wall?

      • ouch@lemmy.world
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        4 天前

        Signal is run by a non-profit. Moxie has integrity. And the software is open source.

        There are more safeguards than in case of proprietary apps of for-profit companies.

      • Kekzkrieger@feddit.org
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        5 天前

        I mean yes thats possible. we dont have be bound to a company or app forever.

        Generally Signal is by a non profit, meaning they dont have to make more money (as meta has to because they have obligation to share holders) meaning enshittification, if any, is gonna be slower and less probable

  • minorkeys@lemmy.world
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    4 天前

    Nothing better than having a private conversation with my friends and having some dude lean in to remind us that Brawndo, the thirst mutilator, has electrolytes.

  • cRazi_man@europe.pub
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    5 天前

    I’m forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

    • PlutoniumAcid@lemmy.world
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      5 天前

      I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

      • cRazi_man@europe.pub
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        5 天前

        There was a big uproar amongst normies when the WhatsApp TOS changed…but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

        • KyuubiNoKitsune@lemmy.blahaj.zone
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          5 天前

          I stopped using it for 3 years, then I had to interact with a surgeon through it and reconnected with a fee people who still use it. I fucking hate using it

      • lemmyingly@lemm.ee
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        5 天前

        At least normal European people are locked into a platform that doesn’t care what device you’re using, unlike iMessage - so it’s not all bad

        • dubyakay@lemmy.ca
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          5 天前

          I’m an iPhone user and I’ve never met anyone that gave a shit about iMessage. In the past ten years.

          • Alk@sh.itjust.works
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            5 天前

            I’m an android user and I semi-frequently meet iPhone users who show anything between surprise and downright disdain towards me because I don’t have the right color of bubble.

            It’s never the other way around.

            • Kuma@lemmy.world
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              5 天前

              The only iPhone users I ever met who cared were back when texting cost a lot, unless you had a special plan (there was one that made it free if the person you texted had the same plan). Then smart phones came and we all switched to Kik, then WhatsApp, then Messenger (some got both or an alternative). And now we have got free texting and calling across the whole EU, yet none of my friends uses it haha

      • sykaster@feddit.nl
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        5 天前

        Isn’t Beeper another security risk? They also store your data on their cloud, and it’s not encrypted during the bridge process.

      • kirk781@discuss.tchncs.de
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        5 天前

        Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

      • AugustWest@lemm.ee
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        5 天前

        But then aren’t you trusting your credentials to yet another application? That seems like a bad idea…

        • PlutoniumAcid@lemmy.world
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          5 天前

          Fair point. The simplest answer is thrt any other business cannot possibly be as evil as meta, so even worst case is a net win.

  • Wispy2891@lemmy.world
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    5 天前

    the channels you follow

    I knew they would use that info for targeted advertising

    It’s Facebook 101, let the users themselves tell you what they like

  • Ronno@feddit.nl
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    5 天前

    This is such great news! More ammo to use when trying to convince friends and family to move away from WhatsApp

  • nothrone@lemmy.dbzer0.com
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    5 天前

    WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.

    What is the alternative here? Don’t know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya…

    • Jack_Burton@lemmy.ca
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      5 天前

      My Signal screen fits 8 chats, and looks simliar to any other messenger I’ve used. It’s a messenger app and the UI shows messages. I wouldn’t want it to show anything else.

      • nothrone@lemmy.dbzer0.com
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        4 天前

        It seems to be device specific. On my device, WhatsApp fits 2 more chats. I hate meta/insta/fb/etc, but WhatsApp just looks considerably better than Signal. Signal, as I said earlier, just has huge margins and padding. It looks ugly.

        Like you, I also want my messenger app to show conversations. Sadly, Signal shows more empty space than conversations. It really needs a compact UI. I invited several friends to Signal and they all left because it looks bad. I know it sounds like nitpicking, but UI/UX IS extremely important. Making the claim “meh, it looks fine” and ignoring people’s perspective is not the way to run an app that is dependent on the number of users, like signal is. If I don’t have anyone with whom to chat, the app is useless. It needs userbase.

        • Jack_Burton@lemmy.ca
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          4 天前

          Strange, maybe it has to do with scale in phone settings? I tend to have mine set to the smallest. I’ve also learned to not care as much about UI since dumping big tech and moving to FLOSS/FOSS (Libre Office is amazing but definitley less polished looking than something like Microsoft Office) so maybe I’m just getting blind to it haha

    • Ceruleum@lemmy.wtf
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      5 天前

      Signal? Dude, I don’t want nonstop getting updates about the war plans of the Trump administration ;-)

  • SilverShark@lemmy.world
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    5 天前

    I wished Whatsapp wasn’t a thing so much. There are so many so much better apps. Signal is so much better and it would work fine for the vast majority of people.

    • Scolding7300@lemmy.world
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      5 天前

      Unfortunately “better” varies from person to person. Signal is behind on features, e.g. WhatsApp has integration for businesses (customer support).

      I hope my monthly donation will help but we must realize for some some features are important, I guess that for most it’s how many ppl they know is there/unwilling to lead a migration

      • SaharaMaleikuhm@feddit.org
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        5 天前

        Nobody in their right mind wants to use Whatsapp for getting support. That is insane. I want to message people and do group chats. That is it. Anything else is bloat.

        • hraegsvelmir@ani.social
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          5 天前

          Lots of people in Brazil and many Spanish a speaking companies would disagree with you unfortunately. It’s incredibly embedded in those countries, to the point where WhatsApp will often be the primary, and sometimes only, point of contact for a business. At least it’s not that bad here.

      • SilverShark@lemmy.world
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        5 天前

        Yes, this is right. Saying arbitrarily “better” leaves a lot out.

        I must admit that using the business integration for customer support has lead me to really good experiences. Especially not having to call, wait 20 minutes under a ring tone, and talking over a line with very low sound quality.